Posts Tagged ‘PR2.0’

Digital Web and PR, The Lines Blur

Tuesday, May 27th, 2008

The landscape has changed when it comes to both Web and Public Relations (PR) professionals. PR cannot exist without social media, social networking, social bookmarking, tagging, RSS, E-Zines, Blogging, Vlogging, Podcast’s, SEO and Micro Blogging. If you’re in PR and you are not familiar with these terms you are antiquated. It is as clear cut as that. Journalists that you rely upon to get your story out have all adapted to these formats commonly referred to as Web 2.0. Clients demand web presence and not just a presence but a lively existence Online. Non adoption of the techniques required to make the clients voice heard will result in lacklustre success. This is nothing short of new information, PR 2.0—the term coined by Brian Solis—has been around since the 90’s.

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Tags: birminghamuk, digital web, PR2.0, Web design, Web development
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