I have been getting excited about comic prototyping recently and how it has the ability to reflect the feelings and aspirations of the end user to the client. Rather than emphasis on the interface and placing it centre of attention based on analysis, comic prototyping is end user centric. This, in my opinion opens up new design avenues. And, because the fact that what is being created is a comic, an understanding of the values, aspirations and feelings from using the interface rather than the product itself, it encourages the notion of play making. The comic prototype will never feature in the final product, the end user will never see it. There is nothing precious around the prototype and it feeds into the further iterations around the design process. I believe this is a good place to start to get the iterative process working but we must try and continue this throughout the lifecycle of the design too. But when should we stop? Until the product is at a stage where it is suitable for production? Or time and budget restraints are exhausted?