Archive for the ‘User Experience’ Category

Social media transparency pitfalls for businesses

Tuesday, January 29th, 2008

After writing my post “Socialites prosper as the aloof fail” I came across Dr. Peter J. Meyers, a usability expert who wrote an article, When Is Usability Bad for Business? Part of his post related to what I had written on business transparency. I made the argument that businesses should be completely transparent and offer a complete social media experience in order to get down to grass roots with their readership and allow comments and postings from them. I had said that whether the comments were positive or negative feedback, a constructive twist could be applied by ensuring the business took on board problem areas and put them right hence improving business to peer relationships.

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