Articles
The articles that link from this section were originally blog posts but due to popularity they now take pride of place as articles. For your convenience they have been compiled here.
Blog Etiquette
Just to make it perfectly clear from the outset, I am not here to preach how others should conduct themselves but I do find it very interesting the idea of having an ethical code of conduct for blogging and the use of social media. In this article I explain how I go about blogging and my personal use of digital and social media. There is no official blog etiquette or ‘blogiquette’ as I will name it however there are some unwritten rules that the blog community use. The important thing to remember is that each blog is the personal space of the individual or collective that blog there and as with house rules, each blog will live by a certain set of morals and behaviours so laying down a definitive etiquette will never be possible.
How to make Web sites a haven for journalists
Introducing a selection of Web 2.0 and social internet tools that build a Newsroom for your business.
A Newsroom is an area on a Web site specifically built for journalists. Journalists are forthcoming writing an article about your business when it’s possible to disseminate company news and information. RSS (Really Simple Syndication) is a factor in getting the content out there [aggregated on the Internet and through news readers], but is not the be all and end all. It is merely another powerful weapon in the arsenal of the Newsroom. Going beyond RSS the Newsroom provides rich content—images, video and audio capabilities—as well as social tagging and enabling wider reading on content subjects.
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Waitrose: A social and digital media review
As a digital media consultant a large part of what I do for my clients involves analysing what already exists and providing them with some answers on how they can improve upon the provision of their service. This is much like a health check. It involves taking a very close look under the microscope at how usable and accessible the website is. For particularly outdated websites this is a breeze and the amount of suggestions is infinite and usually results in a complete overhaul.
